Scaling Up

"You don't need harder workouts, you need to go harder in your workouts" is a phrase Coach Adrian Conway always says. What does this mean exactly? Why is it that adding that extra 5lbs, weight vest, or going "RX plus" does not necessarily mean you did more work? This Brute Shoot talks workout intent, why scaling down might be more beneficial and why doing more doesn't always mean adding to your workout.